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礼品盒的主要文化特征是什么呢?

时期:2019-10-24 16:35:12 点击数:
  礼物在人们的生活中或有重要的地位,可以友好地传达心意,促进彼此的感情提升。能够增强礼品的气氛和趣味性,提高礼品的身份和功效,所以礼品包装设计就显得尤为重要。来增加礼物的价值。那么礼品盒的主要文化特征是什么呢?
  Gifts may play an important role in people's life, which can convey their feelings and promote each other's feelings. It can enhance the atmosphere and interest of gifts, improve the identity and efficacy of gifts, so gift packaging design is particularly important. To increase the value of gifts. So what are the main cultural characteristics of gift boxes?
  包装设计文化
  Packaging design culture
  指的是组织共同的思维方式和信念的经验从一代一代传下来,和适合的成员知识,信仰,习俗和技能,是人类社会历史实践过程中创造的物质文明和精神文明的总和,包包含生产、创造、启蒙,交换的具体历史概念化或物化内涵。包装设计师在为人类创造物质产品的同时,更重要的是从事一种心理活动,产生一种文化的影响和冲击,提高消费者对商品品牌形象的理解,同时,进一步加强生产国家,地区,传统文化,企业文化、审美特征、消费心理学等全面的认知。
  It refers to the experience of common thinking mode and belief passed down from generation to generation, and the knowledge, belief, custom and skills of suitable members. It is the sum of material civilization and spiritual civilization created in the process of historical practice of human society, including the specific historical conceptualization or materialization connotation of production, creation, enlightenment and exchange. While creating material products for human beings, packaging designers are more important to engage in a kind of psychological activity, produce a kind of cultural impact and impact, improve consumers' understanding of commodity brand image, and further strengthen the comprehensive cognition of production countries, regions, traditional culture, corporate culture, aesthetic characteristics, consumer psychology, etc.
  创意与定位礼盒设计
  Creativity and positioning gift box design
  现代礼品包装在销售礼品的过程中,要将包装的形式美、材质美、工艺美、色彩美、装饰美传递给消费者,让赠送者和受赠者感受到礼品的精致、典雅、清新、质朴和华丽。消费者在购买或享用礼品的过程中,其实也完成了一个完整的审美活动。其实,礼物的内容不是等级的高低,和有针对性的创意设计和规划、研究对象,主意导入的目的,强大的、间接的方式来传达信息的形式,所以在材料选择、过程和形式,色彩和设计应该有创新。
  In the process of selling gifts, modern gift packaging should convey the beauty of form, material, technology, color and decoration to consumers, so that the giver and the recipient can feel the delicacy, elegance, freshness, simplicity and magnificence of gifts. In the process of buying or enjoying gifts, consumers have actually completed a complete aesthetic activity. In fact, the content of gifts is not the level of hierarchy, and targeted creative design and planning, research objects, the purpose of idea introduction, powerful and indirect ways to convey information, so there should be innovation in material selection, process and form, color and design.