时期：2019-10-22 14:57:19 点击数：
广义上讲，在流通领域具有商业价值的事物的外部形式是包装。 随着经济的发展，产品种类越来越多，竞争也越来越激烈，设计创意的包装更容易让消费者记住并增加了二次购买的机会。 那么我们如何才能充分利用包装呢？ 在这里，我们以济南纸箱厂为例，探讨济南纸箱在品牌传播中的作用。
In a broad sense, the external form of things with commercial value in the field of circulation is packaging. With the development of economy, there are more and more kinds of products, and the competition is more and more fierce. The packaging of design originality is easier for consumers to remember and increase the opportunity of second purchase. So how can we make full use of packaging? Here, we take Jinan carton factory as an example to discuss the role of Jinan carton in brand communication.
1.成功的品牌包装设计必须有清晰的品牌愿景系统。 这样，可以不断增强公司的品牌形象，以实现更快，更有效的品牌形象沟通，加深消费者对品牌的印象和变化。 消费者购买的想法。
1. Successful brand packaging design must have a clear brand vision system. In this way, the company's brand image can be continuously enhanced to achieve faster and more effective brand image communication and deepen consumers' impression and change of the brand. The idea of consumer buying.
2.一个品牌与另一个品牌之间的区别是一致的品牌包装设计。 一致的包装可以使消费者对公司品牌有统一，系统和完整的了解，并可以采用许多不同的样式进行设计。 同类产品一眼就能识别出品牌，这有利于品牌形象的传播。
2. The difference between one brand and another is consistent brand packaging design. Consistent packaging enables consumers to have a unified, systematic and complete understanding of the company's brand, and can be designed in many different styles. Similar products can identify the brand at a glance, which is conducive to the spread of brand image.
3.不同的品牌有不同的包装设计，个性化的包装设计体现了品牌的个性，这也是公司进行营销的主要出发点。 随着信息时代的到来，产品的包装设计不再是文字，图片或两者的简单组合，而是众多艺术元素的组合。 它是一种全面而独特的艺术设计，只有在设计中。 反映自己品牌的品牌形象，它可以在许多产品中脱颖而出并吸引消费者的注意力。
3. Different brands have different packaging designs. Personalized packaging design reflects the personality of the brand, which is also the main starting point of the company's marketing. With the advent of the information age, product packaging design is no longer a simple combination of words, pictures or both, but a combination of many artistic elements. It is a comprehensive and unique art design, only in the design. Reflecting the brand image of its own brand, it can stand out in many products and attract the attention of consumers.
4. In brand design, we can make efforts in product size, shape, color and other aspects, and actively use photography, painting, calligraphy and other methods to carry out unique design, so as to integrate corporate philosophy and corporate culture into the brand image. Unique corporate brand image.
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